Player-coach sales leader in technical manufacturing, driving sales and margin growth
Commercial leadership for manufacturers
I enjoy coaching and supporting teams, guiding them so they can achieve their best. I am a hands-on, player-coach sales leader in technical manufacturing, and I drive sales and margin growth while staying close to key customers and major negotiations myself. I run a $7m global business unit for Brecknell Scales, with full P&L and reporting to the VP-GM, selling weighing equipment and laboratory balances across the UK, Europe and North America. I've grown overall margin despite significant tariffs. I have also coached sales teams in using marketing tools to focus and sharpen their sales strategies. I make decisions from the data, using Power BI every day and Salesforce. I have worked throughout my career for premium and market-leading brands, including Schneider Electric, Carel, Avery Weigh-Tronix and Glynwed.
Sales and margin
Global P&L for Brecknell Scales, with responsibility for every part of the business.
Channels and key accounts
22 years of channel management: distributors, national wholesalers, builders merchants, buying groups and US rep agencies. Partner growth schemes built on quantitative and qualitative rebates.
Developing people
Coaching and mentoring sales and marketing teams to achieve their best.